In all good Aussie traditions, the foundations of our Spring Carnival culture are stronger than ever. Fashions on the Field started in 1962, its primary objectives being to draw more ladies to the races and 'finding the smartest dressed women at the Carnival within economic restraints'.
The prize pool naturally gets bigger and better every year, but, we have to pay homage to one woman who paved the way for today’s fashion race culture, English model Jean Shrimpton.
In 1965, Shrimpton caused a sensation in Melbourne, when she arrived for the Victoria Derby race during Melbourne Cup
week. She shocked everybody by wearing a daring white shift dress which ended 10 centimetres above her knees, accompanied by no hat, stockings or gloves. Shrimpton is the forerunner of the miniskirt which has since become a worldwide craze.
In 2008 although dress codes still apply nothing was shocking about the last of the MYER Fashions on the Field competition. It has wrapped up with both the National Women's Racewear and Milliner Award competitions. Shona Cowell Crown Oaks Daily Winner, Sarah Schofield AAMI Victoria Derby Day Winner, and the Emirates Melbourne Cup Day Winner, Kirsty MacGillivray competed to become the MYER Fashions on the Field Victorian representative. Kirsty MacGillivray was awarded this honour after parading her winning outfit.
The prize pool naturally gets bigger and better every year, but, we have to pay homage to one woman who paved the way for today’s fashion race culture, English model Jean Shrimpton.
In 1965, Shrimpton caused a sensation in Melbourne, when she arrived for the Victoria Derby race during Melbourne Cup
week. She shocked everybody by wearing a daring white shift dress which ended 10 centimetres above her knees, accompanied by no hat, stockings or gloves. Shrimpton is the forerunner of the miniskirt which has since become a worldwide craze.In 2008 although dress codes still apply nothing was shocking about the last of the MYER Fashions on the Field competition. It has wrapped up with both the National Women's Racewear and Milliner Award competitions. Shona Cowell Crown Oaks Daily Winner, Sarah Schofield AAMI Victoria Derby Day Winner, and the Emirates Melbourne Cup Day Winner, Kirsty MacGillivray competed to become the MYER Fashions on the Field Victorian representative. Kirsty MacGillivray was awarded this honour after parading her winning outfit.
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